Conceptual +
Professional + Ethical
Media Education
Industry-Standard
Studios, Production Labs & New-Media Tools
Hands-On Fieldwork,
Internships & Community Immersions
Multidisciplinary,
Digital-First Curriculum for Modern Media Careers
At the School of Digital Media and Communication, you’ll experience an interdisciplinary programme that brings together journalism, storytelling, media research, production and digital communication. Designed around MU’s signature Conceptual + Professional + Ethical tripod framework, the course helps you build deep theoretical understanding, sharpen industry-ready skills and develop a strong ethical lens. Through a blend of classroom learning, hands-on labs, fieldwork and real-world projects, you graduate not just as a skilled media professional, but as a thoughtful, responsible and future-ready communicator.
Bachelor of Journalism and Mass Communication - 3 year
Bachelor of Journalism and Mass Communication (Hons) - 4 year
Strengthen your core skills across major media domains and transform ideas into impactful messages, campaigns and stories across platforms.
Learn the fundamentals of advertising strategy, copywriting, branding, media planning and campaign execution, with a strong focus on creativity, consumer insights and ethical communication.
Build expertise in digital storytelling, social media, content creation, multimedia journalism and audience engagement, preparing you for today’s fast-evolving digital media landscape.
Develop strong reporting, writing, editing and layout skills for newspapers and magazines, while gaining a solid grounding in news values, ethics and journalistic practices.
Blend journalism, film, communication theory, digital storytelling, advertising and strategic communication.
Participate in community- based projects, professional newsroom exposure, short film/documentary production and guided research work.
Learn in fully equipped studios, audiovisual labs, editing suites and digital content spaces designed to match real-world environments.
Work across print, broadcast, online media, OTT-style content, short-form digital video and emerging new-media platforms.
Modern campus equipped with advanced labs & high-tech learning spaces.
Learn from experts from IITs, IIMs, NLUs, NIDs, TISS and IHM.
Modern campus equipped with advanced labs & high-tech learning spaces.
Curriculum designed with industry needs & future careers at the core.
Strong corporate insights & real-world learning through the Mahindra ecosystem.
Mahindra University’s worldwide partnerships open doors for School of Digital Media & Communication students to experience global classrooms, collaborative courses and international learning pathways across top universities.
The Mahindra Group is a global powerhouse of technology and innovation, with 350,000+ employees across 100+ countries and consolidated revenues of USD 25 billion. From trailblazing advances in aerospace and technology to redefining automotive, finance and agribusiness, Mahindra consistently drives transformative solutions that shape industries and build the future.
Professors who see your potential, nurture your spark and help you become a thoughtful, responsible communicator.
Professor & Dean School of Digital Media and Communication
Professor
Associate Professor
