Mahindra University

Sponsored Projects and Real-World Case Studies

Partnered with Pininfarina Design Academy in Torino, Italy

Chakku’s 7C Innovation Methodology

Programmes
Built Around
Design Thinking

A four-year immersive journey into B.Des offers a dedicated specialisation in Design Innovation. Blending creativity with academic rigour, the programme is rooted in design thinking, real-world projects and interdisciplinary learning—preparing future-ready designers to ideate, innovate and lead across industries and global contexts.

Designing
the Future,
Differently:
Key Highlights

Interdisciplinary
Collaboration

Blend creativity, technology and business across schools to tackle real-world challenges.

Advanced Labs &
Prototyping

Test, prototype, and refine your designs in cutting-edge studios for product, interaction, and apparel.

7C Innovation
Framework

Learn Prof. Chakku’s proven methodology to turn ideas into tangible impact.

Mentorship by
Global Experts

Gain guidance from industry leaders and international design innovators.

Studio-Centered
Learning

Work hands-on on live projects, challenges, and sponsored case studies from Year 1.

Design for
Impact

Create sustainable, community-focused solutions that make a real difference.

Chakku’s 7C’s:
A Unique Path to Design Innovation

We use a proprietary design-innovation framework that grounds student work in a disciplined yet adaptive loop:

Cause- Identify the unmet need

Context- Analyse environment & stakeholders

Comprehension- Develop insights from research

Check- Form the project brief

Conception- Ideate & converge on concepts

Crafting- Prototype, refine and test

Connection- Validate with users & reflect

This circular, recursive process ensures designs evolve with continuous feedback and real-world grounding.

The MU Edge: Designed to
Multiply Your Potential

Backed by the Mahindra legacy, your ambition gains the skills to unlock its fullest potential.

Faculty from Top-ranked Global Institutions

Learn from experts from IITs, IIMs, NLUs, NIDs, TISS and IHM.

Global Academic Partnerships

Collaborations with top international universities for exchanges, projects & internships.

Industry Exposure powered by Mahindra Group

Strong corporate insights & real-world learning through the Mahindra ecosystem.

State-of-the-art Infrastructure

Modern campus equipped with advanced labs & high-tech learning spaces.

Industry-aligned Curricula

Curriculum designed with industry needs & future careers at the core.

Mahindra Group’s Legacy

The Mahindra Group is a global powerhouse of technology and innovation, with 350,000+ employees across 100+ countries and consolidated revenues of USD 25 billion. From trailblazing advances in aerospace and technology to redefining automotive, finance and agribusiness, Mahindra consistently drives transformative solutions that shape industries and build the future.